About us…

smol is on a mission to change the face of consumer brands and businesses by offering super effective, planet friendly, convenient home care products at really accessible prices. We believe everyone should be able to make easy swaps that are better for them, the planet, and their pockets.

In nearly seven years smol has taken UK household cleaning by storm. We are already the fastest growing and most positively reviewed brand in the laundry, dishwash, fabric conditioner and surface spray categories, and we've got so much more planned. Having received Series B investment in 2021 and B Corp certification at the end of 2023, our team is focused on combining fast growth with being a force for positive change and impact in all that we do.

If you love social media, content, a fast-paced environment and want the chance to really make a difference, read on…

In Summary...

Social media is a crucial part of our brand communication strategy, driving brand perception, complementing our paid performance ads, as well as building engagement, loyalty and advocacy amongst our very loyal customer base. Sat within the marketing team, you’ll be working with colleagues particularly across comms, creative, growth, innovation and product to bring maximum impact to our organic social media strategy.

The challenge is to help us push boundaries to demonstrate the challenger brand that we are, empowering our audience to make informed choices and enjoy the smol yet powerful wins of choosing smol! We set a high bar in terms of the quality of our strategy and content - we want to be best in class.

The role is a mix of thinking, analysing, creating and doing; understanding how the different platforms work, knowing our target audience and developing a content plan that hits the mark across all five platforms. You’ll take the lead in measuring the impact of our content, and using this to inspire and optimise our plans; working with our in-house creative team to turn ideas into distinctive and compelling creative.

You’ll also lead and line-manage our in-house team of community managers, engaging and fostering conversation with these communities, again strengthening brand perception and customer loyalty.

What does the role involve?...

Strategy Development:

Create and implement social media strategies for smol UK, aligned with overall marketing and business objectives to increase brand awareness and perception

Work with our performance marketing team to manage and evolve an investment strategy for organic

Content Creation & Curation:

Plan creative social schedules that resonate with our key audience, leverage social platform algorithms, and achieve our marketing/ business objectives.

You’ll lead this planning across all platforms and channels including Instagram, Facebook, YouTube, Tiktok and Linkedin, working with our Comms Planner to blend specific proactive, hero campaigns with “always on” messaging and reactive content.

Work closely with our France and Germany content managers to develop cross-country campaigns where appropriate.

Work with our innovative in-house creative team, as well as willing-colleagues and yourself, to produce content.

Uploading and scheduling all social media posts, including building content natively in each app where necessary.

Attending events or activations on evenings or weekends, or posting outside of core hours when needed.

Building strong relationships with other like-minded brands to partner with on social, including active participation in the B Corp community.

Constantly look at other brands on organic, checking out who is smashing it, learning from others and optimising our work

Community Management:

Leading our in-house team of Community Managers (2.5 FTE) to engage, help, educate and amuse our audiences with their thorough understanding of smol products, the brand, and the user experience.

Covering our community managers when needed on occasional days, evening and weekends.

Analytics & Reporting:

Measuring channel and campaign effectiveness, using learnings to inspire content ideation that will continue to grow our reach and engagement

Reporting on social insights and our brands-of-interest, continually feeding into the wider team and business

You will need/be...

Specific experience running and growing social media channels, with proven results and able to demonstrate capabilities in social media strategy, content planning and delivery.

Proven experience in line management, overseeing and developing high performing teams.

A lover of brands - be really clear on how brand positioning, tone etc impact on social media content.

Confident in how the algorithms work and know how to get the best organic results. All over upcoming trends and themes we should be jumping on, understanding constraints and benefits of each platform, constantly adapting our social media strategy for max. impact and ROI.

Hands on and technically confident with using social media analytics and reporting tools to analyse channel and campaign performance, to drive actionable insights and optimisation (we are signed up to Sprout).

A creative eye and experience capturing content for social media, and a whizz at building content in-app.

Happy to put your face on camera, to show the human side of our business.

Understand paid / performance marketing and how it optimises with organic.

Work quickly, efficiently, a real “can do” way of working.

A real team player and you need to be comfortable working in a remote team.

What we offer: 

A fantastic opportunity to be part of one of the UK’s fastest growing, Series-B funded start-ups. 

An amazing culture and mission. A chance to make a difference in our shared future, eliminating or reducing the usage of plastic, water, toxic chemicals, energy and animal testing.  

Working with an experienced, passionate team invested in helping you grow professionally. 

25 days holiday per year + bank holidays.  

A volunteer day to spend on a cause you care about. 

Flexible working from home. 

Credits for local co-working hubs when you’re out and about or just need a change of scenery.

Healthcare cash plan, provided by Bupa.

Quarterly wellbeing allowance, provided by Juno.

The chance to benefit from our joint success with a company share option scheme.

Company pension with Nest.

The smol print

Applicants must have current work authorisation in the UK.

The role is remote / home working but will involve regular travel to meet up with team members and for photoshoots, so ability to travel to London and South-East is a must have.

Inclusion at smol  

At smol we believe that a great team is made up of people from a wide variety of backgrounds, beliefs and experience. we are an inclusive employer and will not discriminate on the grounds of race, colour, age, national origin, religion, sexual orientation, gender identity and/or expression or disability.

Ensuring valuable and quality job opportunities for those who face barriers to employment is not only part and parcel of our social responsibility but it also brings great benefit to us as a business. giving people the chance to build up work skills, gain independence, earn a wage, develop strong self-esteem and to become just as strongly skilled as those who never faced employment barriers, is a process we remain committed to.

If you share our values and want to help make a difference, we'd love to hear from you.