About us…

smol is on a mission to change the face of consumer brands and businesses by bringing super effective, eco-friendly products at value for money prices. We believe everyone should be able to make easy swaps that are better for them, the planet, and their pockets.

Since 2018, smol has taken the household cleaning market by storm. We are already the fastest growing and most positively reviewed brand in the laundry, dishwash, fabric conditioner and surface spray categories and we’ve got so much more planned.

Having received Series B investment in 2021 and B Corp certification at the end of 2023, our team is focused on combining fast growth with being a force for positive change and impact in all that we do.

In Summary...

Ready to create TikToks that spark joy and shake things up? We’re a fast-growing direct-to-consumer brand rewriting the rules of our category, and we’re looking for a passionate and creative TikTok Creator who’s ready to bring our story to life every single day.

If you love making people smile, getting views on TikTok, have an instinct for trends, and are obsessed with making short-form videos that stop the scroll, then you’re our person.

This could be a full- or part-time position. If you'd prefer to work part-time please just make it clear in your application! 

What does the role involve?

Creating TikToks that resonate with our audience, that are joyful, human, original, and scroll-stopping. 

Starting new trends or flipping them completely on their head.

Shoot, edit, script, experiment, repeat.

Working with our Social Media Manager to bring our brand personality to life (think: bright, bold, witty, inclusive).

Collaborating with our marketing team to dream up content that challenges expectations - develop creative hooks, test new content styles, and optimise performance.

Collaborating on new product launches, campaigns, and community engagement moments.

Working with our Influencer Marketing team to identify and build relationships with suitable TikTok influencers and creators.

Analysing performance to understand what hits, what doesn’t, and why.

You will need/be:

A creator who genuinely loves TikTok, with their own content or portfolio to prove it

Deep understanding of the TikTok algorithm — trends, transitions, storytelling formats, memes, sounds, and communities

Someone who finds joy in creativity — and a knack for telling simple stories in surprising ways

Strong editing skills (from CapCut, Final Cut Pro or Premiere Pro)

Strong on-camera presence, not afraid to go live or stitch a trending video

A flexible schedule - both able to shift daily working hours around (including occasionally hopping on at a weekend) as well as react to a change / trend and reprioritise.

Independent, proactive, and creative problem-solver with a “test, learn, repeat” mindset

Experience in a social media creative marketing (brand or agency side). 

Solid understanding of TikTok algorithm, social media landscape and a true love of culture, internet trends and storytelling. 

Excellent communication skills. 

Strong organisational skills, able to manage multiple projects simultaneously and work independently and proactively, albeit within strong guidelines. 

Up-to-date knowledge of ASA guidelines. 

A track record of building measurable, creative TikTok content that drives growth and engagement. 

The ideal candidate will have:

Experience creating content for D2C or consumer brands.

Familiarity with UGC and creator economy best practices.

Understanding of basic analytics and platform insights.

Experience managing a brand account with or without a TikTok shop.

What we offer:

A fantastic opportunity to be part of one of the UK’s fastest growing, Series-B funded start-ups. 

An amazing culture and mission. A chance to make a difference in our shared future, eliminating or reducing the usage of plastic, water, toxic chemicals, energy and animal testing.  

Working with an experienced, passionate team invested in helping you grow professionally. 

25 days holiday per year + bank holidays.  

A volunteer day to spend on a cause you care about. 

45 day nomad working policy

Flexible working from home. 

Credits for local co-working hubs when you’re out and about or just need a change of scenery.

Healthcare cash plan, provided by Health Shield.

Enhanced parental leave policies (16 weeks' full maternity pay, 6 weeks' full secondary caregiver's pay)

Time off for fertility treatment (whether it's you or your partner having the treatment). 

Quarterly wellbeing allowance, provided by Juno.

Employee share option scheme. 

The smol print:

Applicants must have current work authorisation, and be based in the UK.

This is a remote role working from home, but you may be required to travel for shoot days or events. 

Inclusion at smol:

At smol we believe that a great team is made up of people from a wide variety of backgrounds, beliefs and experience. we are an inclusive employer and will not discriminate on the grounds of race, colour, age, national origin, religion, sexual orientation, gender identity and/or expression or disability.

Ensuring valuable and quality job opportunities for those who face barriers to employment is not only part and parcel of our social responsibility but it also brings great benefit to us as a business. giving people the chance to build up work skills, gain independence, earn a wage, develop strong self-esteem and to become just as strongly skilled as those who never faced employment barriers, is a process we remain committed to.

If you share our values and want to help make a difference, we'd love to hear from you, even if you haven't had experience working in a marketing team before, but have relevant transferable skills.