smol is on a mission to change the face of consumer brands and businesses by bringing super effective, eco-friendly products at value for money prices. We believe everyone should be able to make easy swaps that are better for them, the planet, and their pockets.
In nearly 6 years smol has taken UK household cleaning by storm. We are already the fastest growing and most positively reviewed brand in the laundry, dishwash, fabric conditioner and surface spray categories, and we've got so much more planned. Having received Series B investment in 2021 and B Corp certification at the end of 2023, our team is focused on combining fast growth with being a force for positive change and impact in all that we do.
Our expansion across geographies and products is set to accelerate further, making it a very exciting time to be joining our energetic and entrepreneurial team. So, if you love start ups and a really fast paced environment with lots of action, read on…
We are looking for a Performance Marketing Executive who will be responsible for executing, monitoring and reporting on our Performance Marketing campaigns, with a focus on driving new customer acquisition.
Reporting to the Head of Performance Marketing, you’ll get to manage multi-million £ yearly budgets to help develop campaigns tailored to our target audience and aligned with our business goals. The Head of Performance Marketing has previously worked independently on this and will support you extensively.
This unique role will be suitable for someone who has been working in digital/performance marketing for 1-2 years.
What does the role involve?...
Supporting in managing performance marketing campaigns across Meta, Google, TikTok, Pinterest and more, from conception to execution. Working directly with the Head of Performance Marketing.
Getting stuck into the nitty-gritty parts of online advertising, from creating campaigns, to testing and identifying new targeting strategies and creative messaging.
Analysing and reporting on campaign performance, understanding the effectiveness of each campaign.
Identifying account optimisation and growth opportunities.
Adopting a continual ‘test and learn’ approach to all performance marketing activities.
Working with our broader growth team to further understand performance and help drive business growth.
Collaborating with internal design teams to continually develop and enhance performance creative based on insights.
Working with partners such as Google, Meta, TikTok and other media vendors to stay updated on platform best practices.
Furthering your career by working with a growing company on high volume ad accounts.
You will need/be...
1-2 years experience in a commercially focused digital marketing role.
Passionate about e-commerce and online advertising.
Relentless attention and focus on the detail.
Exceptional problem solving, quantitative and analytical skills with practical experience.
Hands-on experience producing campaign level analysis and reporting this back to peers.
Excellent verbal and written communication skills.
A flexible, approachable attitude.
Comfortable with a remote working environment.
Fluent in English.
Bonus points if you have...
Experience with 3rd party measurement/marketing optimisaton tools: eg. Fospha, Triple Whale, Revealbot
Experience working in marketing for a Direct-to-Consumer (DTC) subscription business
What we offer:
A fantastic opportunity to be part of one of the UK’s fastest growing, Series-B funded start-ups.
An amazing culture and mission. A chance to make a difference in our shared future, eliminating or reducing the usage of plastic, water, toxic chemicals, energy and animal testing.
Working with an experienced, passionate team invested in helping you grow professionally.
25 days holiday per year + bank holidays.
A volunteer day to spend on a cause you care about.
Flexible working from home.
Enhanced parental leave policies - ask us if you'd like to know more!
Credits for local co-working hubs when you’re out and about or just need a change of scenery.
Healthcare cash plan, provided by Bupa.
Quarterly wellbeing allowance, provided by Juno.
A chance to benefit from our joint success via our employee stock option program.
The smol print
Applicants must have current work authorisation in the UK. Applicants based outside the UK will be considered in exceptional circumstances and must work in a GMT +/- 2 timezone.
The role is suitable for remote working, but will involve travel (3-4 times per year) to meet up with team members, so the ability to travel to London and the South-East of England is ideal.
Inclusion at smol
At smol we believe that a great team is made up of people from a wide variety of backgrounds, beliefs and experience. we are an inclusive employer and will not discriminate on the grounds of race, colour, age, national origin, religion, sexual orientation, gender identity and/or expression or disability.
Ensuring valuable and quality job opportunities for those who face barriers to employment is not only part and parcel of our social responsibility but it also brings great benefit to us as a business. giving people the chance to build up work skills, gain independence, earn a wage, develop strong self-esteem and to become just as strongly skilled as those who never faced employment barriers, is a process we remain committed to.
If you share our values and want to help make a difference, we'd love to hear from you!